Rideau Paris Curtains - (GBP)
Case Study

How We Got Them to Rank #2 on Google Maps in Cairo

1. We Told Google Who Their Customers Are

Google was confused about who to show this profile to.

One of the profile categories was completely irrelevant to what they do.

We removed that category and replaced the main one with exactly what customers search for.

2. We Made It Obvious What They Sell

Their website didn’t really say what they did.

We rewrote the important parts of the website to say exactly what they do and where they do it.

(This alone helped ranking massively.)

3. We Made It Clear They Are Experts in Their Field

We also built location-based service pages on the website so Google knows:

1. The exact areas they serve
2. What they specialize in

Now Google has a clear reason to show them when someone searches for curtains in Cairo.

Key Takeaways

• If Google is confused, you rank low. If Google understands what you do and what city you do it in, you rank higher in that city.

• Focus on selling ONE product/service, and then expanding to others. Makes it easier to track whether things are going well.

• The more you push out stuff online that shows you're an expert, the more likely you are to get clients.

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The Result

They went from the bottom of page-1 to being right there in front of customers whenever they think of curtains.

They are #2 for multiple search terms in a competitive market in Cairo.