This Single, Overlooked Mistake is Pushing Your Clients Away…

MARKETING

Khaled El Mongy

5/3/20243 min read

A very crowded market with too many businesses
A very crowded market with too many businesses

This Single, Overlooked Mistake is Pushing Your Clients Away…

Everyday, tons of small businesses go bankrupt because they do this one thing…

And it's killing any potential for buyers to even notice a business.

The tricky part is that most entrepreneurs don't even know they're doing it.

When consumers see this in a business…

Nothing can make them buy.

Why All Business Owners Copy This Same Mistake

Biz owners, with good intentions, end up with the one thing they shouldn't do.

They fall in love with their products…

Fall in love with their offers…

And try to convince customers they’re different from competition by doing the exact same thing everyone else is doing…

By talking about the many years of experience they’ve got in their field…

Which might be interesting to you, because of course your business is like your baby…

But your clients don't think of it that way.

They think of “Why would I choose this guy instead of the other 700 in the market?”

What makes you so different?

If your goal is to attract more customers, you’d need to focus more on what you can provide for them that others can’t.

You could find something different to offer…

Different from your competition.

You can’t expect to be special or unique when you look, act and speak like everybody else.

Makes sense, doesn’t it?

Give them something a little bit more than: “I am Tarek. I am the best dentist in Egypt. Come get your veneers done at my clinic.” or whatever dentists do.

And for the love of god don’t do the same as everyone and make it this…

The Popular “Solution”...

When entrepreneurs try to solve this problem to be “different” from competition, the first thing they think of is start to damage their own reputation…

Not even in the sense of making fun of themselves or doing something stupid and posting it on the internet…

They try to stand out by offering lower prices than competition.

Which you might think is okay and can be useful…

But in reality, this has very little upside, and almost infinite downsides…

Like low-quality, complaining customers…

Signals that you’re lower quality than competition because you value your effort for a lot less…

And ultimately, you’re gonna be a victim of anyone who decides to lower their price even more…

And when that happens, then what?

You don’t get any clients now?

No, that’s not how it should go...

The Quickest Way To Make Your Business More Profitable

There are a couple of ways to EASILY make your business take off in a short time…

You’d want to first see the different angles of your audience’s needs…

Where competition has gaps in fulfilling them…

See what offers you can provide better or differently than them.

It can be something as simple as offering a special customer experience like a loyalty program that rewards customers for purchases…

You can improve your current offers by bundling services or products together to give out more value.

Or maybe you can consider benefits like a personalized monthly checklist for loyal clients.

Stuff that doesn't necessarily cost you much but is valuable to the customers.

It can even be the same offer as competition but you said it in a different way…

Avoid vague claims like 'best quality' or ‘best option’ and get very clear on what makes you the best.

Emphasize things like 'minimal wait times’ or ‘personalized care at every visit' to highlight something that makes your service exceptional…

Just give them a reason to choose you (other than being the cheapest…)

It's the simplest way to make your business profitable as quickly as humanly possible.

And yes, it can still take some time to make sure that your business becomes profitable, but in the long run, it’s definitely worth the effort.

Or you can let us find your unique value to attract buyers while you focus on growing your business.