The Problem

A premium Italian leather jacket store wanted to run an ad to create a sense of urgency by saying only 5 jackets of a specific model would be available.

However, the way they framed the offer made it feel like they were clearing out stock, which made the jackets seem less valuable.

The ad didn’t do justice to the product’s high-end, handmade quality.

Our Approach

We focused on highlighting exclusivity, making it clear that owning one of these jackets was a rare opportunity. We also showed how the craftsmanship added value, making the jacket more than just a piece of clothing.

Leather Jackets

E-Commerce Store - Ad Case Study

A premium store selling handcrafted Italian leather jackets was struggling with sales. Here's the simple strategy that transformed their results—without spending a fortune on ads.

The Offer in The Headline

Old Version:

“Only 5 More Jackets Available Before We Retire This Model Forever!”

Change:

We used a simple review collection strategy instructed the owner on how to use it and provided them with a review request template that was easy for customers to follow.

Why It Works:

Reviews are a HUGE trust factor. By working to increase number of reviews, the salon becomes a more credible one and inspires more people to book.

Keywords Optimization

Situation:

Their Google Business Profile (GBP) wasn’t ranking high on Google Maps, making it difficult for potential clients to find them.

Change:

We simply optimized their profile with relevant keywords and updated their business information to Google's liking to make help them rank higher.

Why It Works:

Appearing higher on Google Maps means more visibility, which naturally leads to more clients.

Results

The salon saw noticeable results within 45 days. Here's what happened:

Increased Calls:

Before: 5 calls per month in June.

After: In August, their monthly calls increased to 36 —7x more than June. They received 24 calls in the first 14 days, so by the end of July, they had 24 calls in total (a 4x monthly increase).

More Customer Interactions:

Before: From April to June, they had 158 interactions (average of 53 interactions per month).

After: In August, they had 236 interactions in just one month—much more engagement in a shorter time frame.

Higher Google Ranking:

Before: The salon had 6 reviews and wasn't showing up on Google Maps in the area.

After: The salon moved up to #2 in their area on Google Maps with double the reviews, making it much easier for potential clients to find them and book.

Key Takeaways

Target the Right Area: By focusing on a more populated city nearby, you can get more clients coming to your salon. It’s a quick change that can lead to more bookings.

Encourage Positive Reviews: Asking your happy clients to leave reviews can bring in more paying customers. Positive reviews make people trust your salon, which leads to more appointments and sales.

More Clients Without Ads: You don’t need to pour money into ads. Simple changes to your Google and social media pages can bring in more clients and boost your revenue—all organically.

Conclusion

In just 45 days, this beauty salon went from being nearly invisible to ranking #2 in their area, thanks to a simple GBP optimization.

The result? A dramatic increase in calls and customer interactions. Small changes can make a big difference and get big results.

Want to increase your sales like this beauty salon?

Click here for a free consultation, and we'll tell you how to get more clients without spending a dime on ads.