Epoch Beauty Salon - Case Study

The Problem

The salon barely showed up. They were getting only about 5 calls a month and 158 profile interactions across three months, sitting far down at #48, well outside the top three that gets the calls.

What We Did

Adjusted their service areaTheir profile showed they served a small area. We updated the service area to a larger, more populated city so they show up where more clients are searching.
Focused on reviewsThey had very few reviews, so we used a simple, easy-to-follow review-collection template. More reviews make it easy for new clients to trust the business.
Optimized their keywordsTheir salon did not show up for most services people searched in Hadayek el Ahram. We added the keywords people actually use so they rank for those services.

The Results

Google Maps ranking, 45 days

#48

before

→

after

<b>Ranked #2.</b> Epoch (red arrow) sitting at #2 in Google's local top 3 for “beauty salon hadayek el ahram,” with its pin on the map.

Ranked #2. Epoch (red arrow) sitting at #2 in Google's local top 3 for “beauty salon hadayek el ahram,” with its pin on the map.

Profile interactions grew from 158 to 236

interactions before — **Before**, 158 interactions

interactions after — **After**, 236 interactions

Calls grew from 9 to 36 a month

calls before — **Before**, 9 calls a month

calls after — **After**, 36 calls a month

Real Work

The Takeaway

Three simple Google Business Profile changes, no ads, and Epoch went from ranking #48 to #2 in their area in just 45 days.